Content Development Services

Social Collateral | Copywriting | Editorial | Generative AI

Human-Centered. AI-Enhanced. Always on Brand.

At Borderline, we blend strategy, creativity, and emerging technology to help brands speak with clarity and confidence. Our content development process is human-centered and AI-enhanced — combining authentic storytelling with data-backed insight to reach the right audience at the right time. From first draft to final edit, we develop content that’s optimized for visibility today and adaptable for the evolving search environment of tomorrow.

Social Collateral

Platform-native. Audience-focused. Brand-aligned.

We design social content that’s more than just eye-catching — it’s intentional. Every post, story, and script is tailored to how your audience interacts with content on each platform. And with the helpful of the latest AI tools, we can test variations, refine performance, and scale what works — all while keeping your voice at the center.

Deliverables may include:

  • Social Media Messaging Plans

    Social Media Messaging Plans

    We build regular messaging plans aligned with your brand voice, goals, and platform trends—keeping your content timely, targeted, and engaging.

  • Static Post Copy and Graphic Direction

    Static Post Copy and Graphic Direction

    We write clear, compelling copy and provide design direction to ensure your posts are visually aligned, accessible, and on-brand.

  • Reel/TikTok/Shorts Script Prompts

    Reel/TikTok/Shorts Script Prompts

    We create short-form video scripts and prompts designed to hook viewers fast and deliver your message clearly on any platform.

  • Platform-Specific Content Adaptations

    Platform-Specific Content Adaptations

    We tailor content for each platform’s format and audience, so your message hits the mark wherever it’s shared.

Copywriting

Words that move people—and search engines.

We write with empathy and purpose, crafting messaging that reflects who you are and speaks directly to your audience. But we also write for discoverability. Our copy integrates AI-powered keyword research and SEO best practices to boost search performance now — and adapt to the algorithms ahead. At the intersection of creativity and optimization, we help your brand get found and stay remembered.

Website and Landing Page Content (Fully SEO-Optimized)

We write clear, conversion-focused copy that’s fully optimized for search—designed to rank, resonate, and guide users to action.

Campaign Slogans and CTAs

We craft bold, memorable taglines and calls to action that capture attention and move audiences to click, sign up, or share.

Scriptwriting for Short- and Long-Form Videos

From 15-second promos to longer explainers, we write scripts that tell your story, build trust, and keep viewers engaged.

Keyword Strategy Integration and Metadata Recommendations

We embed targeted keywords into copy and provide meta titles, descriptions, and tags—so your content performs in search and social.

Editorial

Thought leadership starts with thoughtful content.

Whether we’re ghostwriting for your executive team or producing an ongoing blog series, we keep your message authentic, informed, and aligned with your brand values. Using a blend of human insight and AI-supported workflows, we streamline production while ensuring quality and originality remain uncompromised.

Deliverables may include:

  • Blog Posts and Feature Articles
    We write informative, well-researched blogs and articles that boost your authority, support SEO, and keep readers coming back.
  • Newsletters and Email Series
    We craft email content that builds connection—whether it's a one-time send or a full drip campaign designed to drive action.
  • Ghostwriting for Executives
    We help leaders share their voice through polished op-eds, LinkedIn posts, and speeches that sound authentic and strategic.
  • Proofreading and Editing Support
    From light edits to full rewrites, we ensure your content is clear, correct, and consistent—every word working hard.

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Generative AI

Scalable content. Human-quality results.

We harness the power of generative AI to move faster — not to cut corners. From first-draft generation to multi-format adaptation, we use AI as a creative co-pilot and strategic amplifier. With human review built into every step, we ensure that what you publish reflects your brand story, maintains quality, and is built to perform in future-forward digital spaces.

Deliverables may include:

  • AI-Assisted Drafts and Rewrites
    We use AI to jumpstart first drafts or refresh existing content—speeding up the process without sacrificing quality.
  • Prompt Development and Optimization
    We design smart, targeted prompts to get the most accurate, useful, and brand-aligned outputs from generative AI tools.
  • Rapid Content Generation at Scale
    Need volume? We use AI to produce high-quality content quickly—ideal for large campaigns, product catalogs, and more.
  • Human-in-the-Loop Review and Editing
    Every piece gets expert review and refinement—so your content stays sharp, strategic, and human-centered.
Deliverables may include: