Start a podcast to begin a dialogue with your audience so they can understand how you approach your industry.

Over the last 10 years, podcasts have seen huge growth in the United States. According to Edison Research, podcast popularity is driven by the success of new podcast programming and participation by media influencers such as Joe Rogan, Dax Shepard, Alec Baldwin, and Sarah Koenig. 

Podcasts are perfect for commutes, traveling, or at work. Research has found that:

  • 75% of Americans are familiar with Podcasts
  • 55% of Americans have listened to a podcast
  • 37% of Americans listen to podcasts monthly
  • 50% of Americans aged 12-34 listen to podcasts monthly
  • The fastest growing demographic listening to podcasts is 55+. Nearly 25% of consumers over 55 listen to podcasts.

But should your business start a podcast? 

A podcast can be a great opportunity for any business, especially professional services businesses, as it allows you to take advantage of several benefits that are otherwise difficult to achieve:

  • Position Yourself as a Thought-Leader in Your Field
  • Get Exposure to Your Guest’s Audience
  • Make Clients Feel Special
  • Generate More Content from a Single Recording Session

We help you at every stage of your development. Interested in hearing more about this strategy? Schedule a call and we’ll talk you through your options.

Position Yourself as a Thought-Leader in Your Field

A podcast is the perfect medium to allow you to get into the weeds of your field. Your prospective clients and customers want to know that you know your stuff and that you have what they are looking for. Clients do a ton of research before buying, and listening to a podcast about their unique needs will help sell them on buying from you.

Get Exposure to Your Guest’s Audience

When you interview someone on your podcast, they will help you promote the episode by sharing content on their social channels. It also aligns you with their business. Imagine you are a lawyer who invites an accountant to have a discussion about tax shelters; both of you could benefit from the discussion and each gain access to the other’s networks. A client of theirs might need your services and by appearing together with their accountant, they know you are someone to trust.

Make Clients Feel Special

Invite a client on to your podcast to discuss their experience. It acts as a testimonial for you but also makes them feel special and cared for as your customer. They might then be more likely to refer additional business to you or share the podcast to their own networks.

Generate more Content from a Single Recording Session

A conversation is quick to record but consider all the content that could be developed from it. You could write a blog post, pull short audio clips, create an animated clip for social media, discover new topics, or create a whole video from it. When you outsource your marketing with Borderline, we can act on all of these ideas; getting more content out there is going to help your brand and message be in more places even if your physical presence can’t be. 

What We Do

We have produced hundreds of podcast episodes for our clients. We are deeply aware of all the steps required to build and manage a successful podcast. As the pandemic hit in March 2020, we pivoted to remotely record first class podcasts and still ensure they sound as if the participants were in the same room.

We help you at every step: 

  • Research titles, formats, and niches
  • Create cover art and the brand for the show
  • Produce a trailer episode to help sell new listeners
  • Manage the recording schedule and coordinating guests
  • Send equipment to guests to ensure professional-sounding audio
  • Edit each episode
  • Create promo materials from the podcast to share on social media
  • Manage the hosting provider to distribute on all the platforms
  • Accurately track downloads so you know who is listening
  • Create a podcast website that we can customize and integrate with your business
  • Send out emails to your avid listener base

Call to Action

What are you waiting for? If you have considered starting a podcast, reach out and schedule a consultation and we’ll help you think through your unique challenges and opportunities. 

Reach Out

Ready to start your next project? Have a question about one of our services? get in touch with one of our producers and we will be happy to assist you. We're excited to hear from you!