Borderline’s logo design process begins with us working together to understand and clarify your company’s brand identity. What is your company’s unique value proposition? What values and beliefs drive your company and its workers? Who is your ideal customer, and how would you want that customer to view your company? Exploring these questions will provide us insight into you company’s unique character, which will in turn inform the logo design process.
From there, we will brainstorm verbal and visual ideas with you to create moodboard that will help drive our creative vision. This moodboard can include visual styles, colors, fonts, and iconography that speak to you, your company employees, your target audience. It can also include tried and true ideas used by your industry and competition. If we have previously performed an environmental scan for you, those ideas will also be integrated into the moodboard.
Finally, our designs will engage in an iterative design process with to hone in on a logo that is unique, reflects your brand identity, and works in any size and context. We will output both finished outputs and design files for that will ensure you have a consistent brand presence moving forward.
From business cards to leave-behinds, we can design eye-catching collateral that will stun your prospective clients. Do you need help designing:
- Business Cards
- Handouts for Tradeshows
- Real Estate Collateral
- White Papers
- and more...
Our designers are ready to take on any challenge so you feel confident handing your brand and message directly to your future clients.