Using Social Content to Reach Your Audience

With our clients in the private sector, we’re often tasked with successfully integrating their products into hospital systems. For one particular client with a revolutionary approach to the research process and IRB approval, we devised a strategic plan to get their product into the marketplace. We executed two courses of action to achieve this objective. 

Firstly, we utilized corporate LinkedIn accounts to specifically target potential buyers while creating and sharing content that highlighted the product's benefits. This helped to generate interest in the product and attract potential buyers. Secondly, we worked to increase the client's SEO standing, making it easier for potential buyers to find the product through online searches. 

By implementing these strategies, we were able to successfully position the client's product into hospital systems, helping to drive results for our client.