In the healthcare industry, obtaining essential data and identifying research targets is critical but also challenging. We are tirelessly work to revolutionizing the field by employing powerful social listening and AI-driven analytics tools to recruit subjects for a variety of healthcare quantitative and qualitative research studies for numerous clients. By bringing new voices to the table in healthcare research, Borderline is delivering faster and more cost-effective solutions for clients, including Federal clients who require specialized recruiting for hard-to-reach audiences such as Health Systems Executives, Toolkit developers, Low Health Literacy Patients, and bilingual consumers.
Borderline's data-driven approach focuses on identifying the Who, Where, and How of recruiting. Collaborating with clients to understand their desired target audience, Borderline leverages an array of social listening, AI, and machine learning tools to pinpoint where these individuals are and how to engage them effectively. This process involves the following steps:
In the research space, a typical "no-show" rate can be as high as 20-30%, significantly affecting the overall efficiency and cost of a project. However, Borderline's innovative approach has resulted in an impressive 3-5% no-show rate, enabling clients to conduct their research with confidence and fewer disruptions. This low no-show rate is attributed to Borderline's ability to effectively engage with the target audience, ensuring their commitment and interest in participating in the research study.
Moreover, Borderline's techniques often allow them to recruit subjects without offering honorariums, further reducing the overall cost of recruitment for their clients. By utilizing AI-driven analytics and social listening tools, Borderline can identify and engage with individuals who are genuinely interested in participating in healthcare research, minimizing the need for financial incentives.
One of Borderline's Federal clients faced the challenge of recruiting Health Systems Executives, a notoriously difficult group to reach, for a critical healthcare research study. Borderline's innovative approach enabled the client to identify and engage with this niche audience effectively. By using advanced AI-driven analytics and social listening tools, Borderline pinpointed online platforms and offline venues where Health Systems Executives were most likely to congregate. With this information, Borderline developed a targeted content strategy to engage and pique the interest of these executives in the research study.
The results were outstanding. The client successfully recruited a diverse group of Health Systems Executives, ensuring that the research study included a broad range of perspectives and experiences. Moreover, Borderline's low no-show rate and cost-effective recruitment methods allowed the client to conduct their research within budget and on schedule.
Borderline is at the forefront of healthcare research recruitment, employing innovative techniques that harness the power of AI-driven analytics and social listening tools to identify and engage with hard-to-reach audiences. By bringing new voices to the table in healthcare research, Borderline is delivering faster and more cost-effective solutions for clients across the industry.
Key benefits of Borderline's approach include:
By adopting these cutting-edge techniques, Borderline is revolutionizing the healthcare research recruitment landscape, enabling clients to access diverse and hard-to-reach audiences while optimizing costs and efficiency. As the industry continues to evolve, Borderline's commitment to innovation ensures that they remain at the forefront of healthcare research recruitment, delivering exceptional results for clients across the sector.
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