Blog
Read MoreCo-Piloting: Human Intelligence and Marketing AI Tools
The use of Artificial Intelligence (AI) in healthcare marketing has expanded rapidly in recent years. While AI can streamline marketing plans and provide unparalleled insights, the importance of human intelligence and co-piloting in this process should no
Read MoreEngaging Stakeholders & Marketing for Healthcare Observances
Healthcare observances, which are designed to raise awareness and encourage action around specific health issues, have evolved into significant tent pole events on social media platforms.
Read MoreThe Role of Human-Generated Content in Healthcare Marketing
The healthcare industry is experiencing rapid advancements in technology, and as a result, marketing strategies are evolving. One of the significant changes is the increasing reliance on AI-generated content for marketing purposes.
Read MoreImproving Healthcare Access & Equity for Asian Pacific Islander Community
Healthcare disparities are a pressing issue in the United States, with the Asian Pacific Islander (API) community facing unique challenges due to their cultural, linguistic, and socioeconomic diversity.
Read MoreDigital Marketing Tools and Patient Engagement in Healthcare
The importance of social media and digital tools in enhancing patient and family engagement in healthcare cannot be overstated. These innovative platforms not only improve communication between healthcare stakeholders.
Read MoreCaptivating Video Content for Healthcare Marketing
The power of video content in social media marketing has been widely acknowledged across industries, and the healthcare sector is no exception.
Read MoreCommunicating Identity: The Strength of Branding in Healthcare
Building a strong brand is often associated with consumer products or services, but its importance extends far beyond that realm. In the healthcare industry, branding can be a critical tool in setting organizations apart from their competitors.
Read MoreConnecting, Educating, and Humanizing: The Power of Video in Healthcare Marketing and Research
Discover the compelling ways video is transforming healthcare marketing and research. From enhancing patient communication and education to humanizing healthcare organizations, this article explores how videos are revolutionizing the healthcare industry.